DRAFT - Investment Proposal
TO: Clark Hansen, CEO, Anima Mundi Development Partners From: Genaro Flores-Machorro, Research and Development Analyst Date: March 4, 2025 Subject: Recommendation to Invest in Helly Hansen ______________________________________________________________________________ Company Overview Helly Hansen (HH) is a premier outdoor clothing and merchandise retailer and manufacturer founded in 1877 in Norway. Over the past 148 years, it has made a name for itself as the trusted, quintessential clothing wear for hiking, skiing, and sailing gear, partnering with established institutions, such as the US Ski and Snowboard Association, Canada’s Alpine and Para-alpine skiing teams, and the distinguished sailing Ocean Race. It boasts its own trademarked Helly-Tech systems, created by HH, to ensure breathable and waterproof gear. It holds a firm grasp on a young and affluent consumer base, along with the active older generations. Triple Bottom Line The Triple Bottom Line, also known as the Thr...