DRAFT - Investment Proposal

TO: Clark Hansen, CEO, Anima Mundi Development Partners

From: Genaro Flores-Machorro, Research and Development Analyst

Date: March 4, 2025

Subject: Recommendation to Invest in Helly Hansen 

______________________________________________________________________________


Company Overview

Helly Hansen (HH) is a premier outdoor clothing and merchandise retailer and manufacturer founded in 1877 in Norway. Over the past 148 years, it has made a name for itself as the trusted, quintessential clothing wear for hiking, skiing, and sailing gear, partnering with established institutions, such as the US Ski and Snowboard Association, Canada’s Alpine and Para-alpine skiing teams, and the distinguished sailing Ocean Race. It boasts its own trademarked Helly-Tech systems, created by HH, to ensure breathable and waterproof gear. It holds a firm grasp on a young and affluent consumer base, along with the active older generations. 


Triple Bottom Line

The Triple Bottom Line, also known as the Three Ps: People, Planet, and Profit, refers to a business methodology where a company attempts to maximize their profits, while also maintaining its responsibility to be stewards to its employees, consumer base and planet. 


Corporate Social Responsibility

Corporate Social Responsibility refers to a business voluntary commitment to help society as a whole, not just attending to their economic growth and needs, but also using that revenue to make meaningful contributions and impact to the communities around them.


Social Enterprise:

Social Enterprise refers to a business whose main focus is not to maximize profits, but rather to achieve their mission to their intended audience/ consumer.


Carbon Footprint:

Carbon Footprint refers to a measurement used to calculate the total amount of greenhouse gases emitted into the atmosphere by the company, whether intended or not, through their production process, transportation, and/ or consumption.


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